Reading Time: 5 minutesClosing the deal and actually making the sale are the real end goals for content marketing. Bottom-of-the-funnel content helps you do just that by turning customer intent into action. Here’s the 101 to get you started with BOTF content marketing.
The cornerstone of the digital age is the democratization of information. Today, nothing’s unavailable if you know what you’re searching for. While forms of media like video and audio are playing a greater role, most of those search results still point to written...
LinkedIn has transformed networking for working professionals. The platform is the primary source people turn to for many professional needs, from sales leads and content, networking, hiring and much more. With over 706 million users, almost 50% of whom are regular...
Customer onboarding is a subtle process and it’s a step that many businesses fail to adequately consider. You have an email subscriber list, so it’s time to start selling, right? Wrong - these subscribers may have little or no understanding of your brand or the...
Content marketing is not a “secret” or a “hack” anymore. For success in the online business space, content marketing has become an absolute necessity. Studies show that content marketing produces thrice as many leads as paid advertising campaigns with the same budget....
There are many factors involved in building a strong SEO presence for your website. One of the most important elements is your off-page SEO, including backlinks. This is essential for search engine rankings and should form a key part of your digital marketing...
‘Content is a currency.’ These words belong to Jon Wuebben, who published a book with the same title back in 2012. Before him, we heard Bill Gates in the 1990's say that content was ‘king’, hinting at how crucial content marketing would become in the years to come....
Are you stuck trying to generate on-going leads for your insurance business? Competition can be very tough for emerging insurance agencies like yours. This global necessity called insurance is a business that is brimming with potential. With more people looking to the...
Reading Time: 7 minutesStill don’t have an active blog for your financial company in 2024? The key benefits we will share are going to make you wonder why you didn’t start yesterday.
Reading Time: 9 minutesMaximize your content’s potential with our selection of the 3 best SEO writing tools. Enhance visibility & drive engagement effortlessly